Publications

• Anupriya Kaur, Y. Medury (2011). Impact of the internet on teenagers influence on family purchases. Young Consumers, 12 (1), 27-38, DOI: https://doi.org/10.1108/17473611111114768 [SCOPUS , SCI ]. Google Citation
• Amit Srivastava, Y. Medury (2011). An Overview of Indias Intra - Industry Trade. Asia-Pacific Business Review, 7 (1), 153-160, DOI: []. Google Citation
• Nirupma Prakash (2011). Impact of Education on Health of Rural Women : A Case Study. University News, Journal of Higher Education, 49 (9), 20-, DOI: []. Google Citation
• Anupriya Kaur, Yajulu Medury (2011). Impact of familial characteristics on Indian children's influence in family purchases. International Journal of Indian Culture and Business Management, 4 (1), 104-122, DOI: 10.1504/IJICBM.2011.037428 []. Google Citation
• Ahuja V., Yajulu Medury (2011). Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling. Journal of Targeting, Measurement and Analysis for Marketing, 19 (2011), 173-182, DOI: https://doi.org/10.1057/jt.2011.18 [SCOPUS ]. Google Citation
• Sinha N., Ahuja V., Yajulu Medury (2011). Corporate blogs and internet marketing - Using consumer knowledge and emotion as strategic variables to develop consumer engagement. Journal of Database Marketing and Customer Strategy Management, 18 (3), 185-199, DOI: https://doi.org/10.1057/dbm.2011.24 [SCOPUS ]. Google Citation

• Triambica Gautam, Naina Mittal, Puru Gupta, (2011). Role of Soft Skills in Developing Future Technocrats. Proceedings of the International Conference on Consultation & Experience Sharing on the Role of Humanities & Social Sciences in Holistic Development of Future Technocrats - Looking Ahead [JUIT, Solan, H.P. India. : September 23-24, 2011], pp.-.. Google Citation
• Triambica Gautam, Khyati Garg, Kriti Agarwal (2011). Role of Spiritual Organisations in Holistic Development of Technocrats. Proceedings of the International Conference on Consultation & Experience Sharing on the Role of Humanities & Social Sciences in Holistic Development of Future Technocrats - Looking Ahead [JUIT, Solan, H.P. India. : September 23-24, 2011], pp.-.. Google Citation
• Triambica Gautam, Kriti Agarwal, Madhav Dhingra, Pratik Sharma (2011). ICT and Financial Management. Proceedings of the International Conference on Consultation & Experience Sharing on the Role of Humanities & Social Sciences in Holistic Development of Future Technocrats - Looking Ahead [JUIT, Solan, H.P. India. : September 23-24, 2011], pp.-.. Google Citation
• Triambica Gautam, Abhishek Narang, Gaurav Garg, Kanwaljot Singh (2011). Spreading the ICT revolution in Rural India. Proceedings of the International Conference on Consultation & Experience Sharing on the Role of Humanities & Social Sciences in Holistic Development of Future Technocrats - Looking Ahead [JUIT, Solan, H.P. India. : September 23-24, 2011], pp.-.. Google Citation
• Rashmi Chaudhary, S. Goyal, K. Jain (2011). Impact of Value Addition On Brand Loyalty- A Case Study of Nokia Cell Phones. Proceedings of the International Conference On Value Creation For Competitive Differentitaion: Emerging Business Models In The Global Economy [Prestige Institute Of Management And Research, Indore, (M.P.) : January 30-31, 2011], pp.-.. Google Citation
• Neha Aggarwal, Medury Y (2011). Relationship of Human Resource Practices on Employee Performance and Job Satisfaction on University Teachers in India. Proceedings of the 5th International Conference on Emerging Economies: Challenges and Opportunities [Gian Jyoti Institute of Management and Technology, Mohali : March, 2011], pp.-.. Google Citation
• Nirupma Prakash (2011). Translation as a Medium for Preservation of Culture & Social Values- Texts of Ramayana & Mahabharata. Proceedings of the Literature and Translation Conference [Monash University, Caulfield Campus, Melbourne, Australia : July 11-12, 2011], pp.-.. Google Citation
• Nirupma Prakash (2011). Socio Economic Upliftment of Rural Women through ICT. Proceedings of the Womens World 2011 Conference [Ottawa, Canada : July 3-7, 2011], pp.-.. Google Citation
• Nirupma Prakash (2011). Impact of Communication Technologies for Gender Sensitization in Rural Culture. Proceedings of the International Conference on Discourse, Communication and the Enterprise [Hong Kong Polytechnic University : September 8-10, 2011], pp.-.. Google Citation
• Nirupma Prakash (2011). Socio-economic and Transport related problems among Aged population in Rajasthan. Proceedings of the 2nd International Workshop on Socio-economics of Ageing, Institute of Ageing & Management [Lisbon Technical University, Portugal : November 4, 2011], pp.-.. Google Citation
• Neha Aggarwal, Medury Y (2011). A study on the benefit of integrating technology with management: Does it essentially nurture holistic development. Proceedings of the International Conference on Consultation and Experience Sharing on Role of Humanities and Social Sciences in Holistic Development of Future Technocrats- Looking Ahead [Solan, India : September 23-24, 2011], pp.-. [SCOPUS]. Google Citation
• Rashmi Chaudhary, S. Mishra (2011). Managing Sustainable Development Of Rural Economy and Agri Business- rural entrepreneurial model for ICT. Proceedings of the International Conference on Managing Sustainable Development of Rural Economy and Agri Business [BHU, Varanasi : January 21-23, 2011], pp.-.. Google Citation
• Rashmi Chaudhary, Sadhana Surana (2011). Role of Humanities and Social Sciences(Soft Skills, Leadership, Communication and Language) in job performance- A case study of Royal Dutch Shell Plc. Proceedings of the International Conference on Consultation and Experience Sharing on Role of Humanities and Social Sciences in Holistic Development of Future Technocrats - Looking Ahead [JUIT : September 23-24, 2011], pp.-.. Google Citation
• Neena Jindal, Yajulu Medury, Anil Sehrawat (2011). Human Rights in Democratic Countries. Proceedings of the Proc. Annual International Conference on Political Science, Sociology and International Relations (PSSIR) [Global Science and Technology Forum (GSFT), Singapore : November 7-8, 2011], pp.-.. Google Citation
• Puneet Bhushan, Kritika Choudhary, Harneet Singh (2011). Role of Financial Education for Future Technocrats. Proceedings of the International Conference on Role of Humanities and Social Sciences for Holistic Development of Future Technocrats [JUIT : September 23-24, 2011], pp.1341-. [SCOPUS]. Google Citation